DefenseHub, by Webbee

From market intelligence to meaningful business dialogue.

We help defense technology companies understand where opportunities are emerging, identify the right stakeholders and build relevant conversations in complex global markets.

Book a 30-minute conversation
The challenge

Defense business development is not a volume game.

Finding target organizations is the easy part. The real work is understanding:

The challenge is not finding the account. It is understanding the mission, the program and the path forward.

The defense procurement chain

We map where decisions are made.

End users, armed forces and governments

Operational commanders and users, government procurement agencies

Primes and integrators

Program managers, engineering and integration

Manufacturers and technology suppliers

Business development and procurement, technology and engineering leads

Advisors and influencers

Market entry advisors, internal champions

Every link in the chain, and the roles within it.

How we work

A structured, five-step methodology.

01

Market research and mapping

Contracting bodies, procurement programs and a clear roadmap

02

Audiences and decision makers

Target accounts and personas in every territory

03

Strategy and messaging

Focused, multi-channel engagement built around each stakeholder

04

Conference program

Coordinated conversations before, during and after each event

05

Business development review

Every opportunity is reviewed by our team before it reaches you

Book a 30-minute conversation

What you get

Clear deliverables, agreed in advance.

A map of targets and decision makers, by territory and program
A phased roadmap for entering each market
A conference map of the key exhibitions and events in every territory
Success metrics agreed in advance
Full transparency, with a joint checkpoint on day 90
Two tracks

Choose the depth of engagement.

0
6
0
Q1
Q2
Q3
Q4
MONTH 0MONTH 6MONTH 12
Track one

Six months

  • Market intelligence and mapping
  • Activation: audiences, engagement and opportunities
  • Strategy session and insights
  • An insights and strategy document, with continued activation
Track two

Twelve months

  • Everything in six months
  • Three conference modules
  • Ongoing reviews
  • Quarterly business reviews
Where we work

Defense technology domains.

UAS/UAV
Radar
SATCOM and secure communications
Sonar and underwater acoustics
Cyber
Counter-UAS
UAS/UAV
EO/IR and AI & computer vision
Radar
EW and C4ISR
SATCOM and secure communications
Sonar and underwater acoustics
Simulation & training
Autonomous systems
Cyber

Global reach: any territory relevant to you, based on your goals.

From the house of Webbee: more than 15 years of B2B growth experience.

Know the mission. Map the program. Build the right conversations.

Karin LevySVP Global GTM
Book a 30-minute conversation
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